{"id":425,"date":"2017-07-28T19:10:28","date_gmt":"2017-07-28T19:10:28","guid":{"rendered":"http:\/\/www.netexl.com\/blog\/?p=425"},"modified":"2026-04-02T10:18:20","modified_gmt":"2026-04-02T10:18:20","slug":"how-email-marketing-can-help-your-business-grow","status":"publish","type":"post","link":"https:\/\/www.netexl.com\/blog\/how-email-marketing-can-help-your-business-grow\/","title":{"rendered":"How Email Marketing Can Help Your Business Grow?"},"content":{"rendered":"

Email marketing is one of very effective ways to hit the mind of existing as well as prospective customers in building relationship with them and get them engaged with your products or services. We will go over certain things which should\u00a0be done in order to achieve desired results:<\/span><\/p>\n

\u25ca Set goals<\/span><\/h2>\n

It is really important to decide the purpose of sending emails. For ex. you want to promote\u00a0your products or services and bring traffic to your website; or you want to use it for sending exclusive offers to new or existing customers in order to increase sales.<\/span><\/p>\n

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\u25ca Develop a contacts list<\/span><\/h2>\n

So\u00a0how can you\u00a0find email ids of people? You can include a questionnaire form on your website and also encourage your customers\u00a0to subscribe online for receiving updates and\u00a0newsletters. Make sure you get their\u00a0consent to send commercial emails as different countries can have law restrictions.<\/span><\/p>\n

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\u25ca Speak to prospects and customers based on their interests<\/span><\/h2>\n

You can start sending emails by simply introducing about your line of products and\u00a0services. In this email you can include small questionnaire to get an\u00a0idea about their area of interest to communicate further. Take a note that the questionnaire\u00a0should be short, simple and easy to complete. You can also ask your existing customers if\u00a0they\u2019re interested to receive updates about your line of products and\u00a0services.<\/span><\/p>\n

Remember, Loyalty builds up over time!!<\/span><\/p>\n

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\u25ca Email marketing services<\/span><\/h2>\n

These services help storing information about customers which also gives you insight about customer’s behavior. It can be used to track the activity of receivers what they\u00a0do when they receive it. It can track clicks on the links included in your email and further actions taken by the receivers\u00a0once they reach on your\u00a0page. Some of such tools allow previewing email on different devices. There are many other elements included in these tools for customization to effectively communicate with people. For ex. If you want to add the option to sign up\/subscribe or unsubscribe, scheduling of email; you can easily do it with the help of this tool.<\/span><\/p>\n

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\u25ca Customized emails<\/span><\/h2>\n

Writing an email to build relationship with new or existing customers\u00a0is an art. Personalized emails increase chances of receivers reading it fully and\u00a0also has more chances of receivers clicking to visit your\u00a0website. To seek the attention and make people open an email, your subject line should be really strong. Think over it.<\/span><\/p>\n

Usually two things are noticed at glance i.e. \u201cFrom<\/span>\u201d field and the \u201cSubject<\/span>\u201d line of an email. Try to use name and email address in \u201cFrom\u201d field that clearly identifies about the business. Poorly composed subject lines or suspicious emails can simply lead that email into spam filters. If possible, personalize the subject line for specific customers. For e.g. If you are an organization offering courses then the subject could be \u201cJohn, are you looking for digital marketing crash course?<\/span><\/p>\n

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For center part of an email keep in mind that:<\/strong><\/span><\/h4>\n
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  • The content of email should be concise.<\/span><\/li>\n
  • Keep your email focused on single idea. In case you have more important things to talk about, you can include a link to detailed information on your website but make sure the link includes a call to action so as to get clicked. For e.g. \u201cClick here to register for a 2 weeks free trial of the course\u201d<\/span><\/li>\n
  • Use text in bold and styled to highlight important content or offers, if any.<\/span><\/li>\n
  • In addition to the above, always include\u00a0some links at the bottom of the email that allow receivers to change their email preferences or update their contact information. There should always be the option to unsubscribe.<\/span><\/li>\n
  • Don\u2019t send too many emails because it might lead to receivers unsubscribing\u00a0from further emails.<\/span><\/li>\n
  • Use A\/B Testing. For e.g. Create two or more versions of emails and check which performs better. Create relevant links to landing pages and measure the response. Email marketing will be more successful if you send prospect or customer directly to the page they want to see to seek the information they are looking for. The email with higher open rate will be the most suitable to proceed further. \u2666\u00a0\u00a0<\/span>A\/B Testing<\/span> can be used for different subject lines, frequency (alternate days, weekly, monthly etc.), content and images as well. You have to act accordingly.<\/span><\/li>\n
  • Use Web analytics to check what people are doing on your website when they click on your emails.<\/span><\/li>\n<\/ul>\n